ABOUT ME

As a filmmaker educated in both China and the UK, I bring a cross-cultural perspective and a strong narrative instinct to every project. After graduating from the Beijing Film Academy, I pursued further study at the University of Portsmouth, focusing on documentary storytelling and visual communication. Since 2021, I have been based in London， working across documentary and commercial production.
My strength lies in blending aesthetic precision with emotional depth. Whether it’s a brand film, a human-interest story, or a creative short, I seek to craft narratives that resonate — visually compelling, culturally nuanced, and always with a distinct voice.

Experience:


Director & Cinematographer – Documentary “The Movement of the Opposite”

Directed and shot a documentary exploring the creation of artist Yique’s controversial “Socialist Core Values” installation in East London.


1st Assistant Director – Shokz 2025 TVC

Led pre-production over four weeks and assisted in completing three TVC-level ads and four sets of stills in two days for Shokz’s 2025 campaign.


Casting Director & 1st Assistant Director – Unspeakable Lover

Managed casting and served as 1st AD for the UK shoot of a Sino-US vertical short drama, which ranked in the global top 5 for English-language mini-series.


Casting Director & 1st Assistant Director – London Student Apartment

Directed casting and served as 1st AD for a horizontal-format sitcom. The series exceeded 1.5 billion views across platforms and won the “Special Mention” award at the Beijing International Film Festival.


Director – Yutong 2024 Product Promo

Assistant Director – Yutong 2024 Service Promo

Assistant Director – Yutong 2024 Brand Commercial

Worked with Chima Media to produce three high-quality promotional films for Yutong’s 2025 European market campaign, shot in five days across Europe.


Director & Editor – Alibaba.com Seller Stories & Interviews

Directed and edited a documentary-style series spotlighting small business owners in Spain, France, and Italy for Alibaba.com’s 2024–2025 Europe campaign.


Director & Editor – Digital Export Made Easy Series (Alibaba.com)

Directed five SME documentaries across Germany, France, Italy, Spain, and the Netherlands, plus a brand video. The series remains in high rotation by Alibaba Europe.


Director – Berkeley Capital Lunar New Year Online Commercial

Directed, wrote, and edited Berkeley Capital’s Lunar New Year campaign film.


Director – Berkeley Trent Park & Bermondsey Place Property Promos

Directed promotional and sales videos for Berkeley’s flagship developments, Trent Park and Bermondsey Place, in 2024 and 2025.


Director – Berkeley Collection Online Commercial

Directed a large-scale lifestyle commercial for Berkeley Capital, featuring 11 residential developments and a cast of over 30 actors.


Casting Director – Huawei Sports Watch TVC

Managed casting for Huawei’s new-generation sports watch commercial.


Assistant Director – Alipay+ Europe Corporate Videos

Worked as executive director for Alipay+’s corporate video series filmed in Paris and Milan.


Director – Chouohc Product Commercial

Worked as director, copywriter, gaffer, and producer for a branded doc-style commercial in collaboration with Chouohc.


Editor – MIK Concert Teaser

Edited teaser materials for MIK’s concert promotion.


Director – Burn Me Out Music Fashion Film (YEF Studio)

Directed and edited a fashion-style music video for YEF Studio.


Director – Green Rock Corporate Video

Directed, edited, and produced a corporate promotional video for Green Rock Group.


Director – Ajinomoto New Product Advertisement

Directed, edited, and wrote copy for a multi-role branded ad for Ajinomoto’s product launch.


Assistant Producer – One World Together with Cainiao

Produced a Cainiao promotional film shot in Belgium.


Assistant Producer – The Greatness of Small Series (Alibaba)

Served as PA and script translator for four episodes in Alibaba’s global SME storytelling series.


Assistant Producer – Huawei Global Top Talent Recruitment TVC

Executive produced and supervised wardrobe for Huawei’s global recruitment campaign film.


Cinematographer – Plague Planet (CCTV-9)

Camera operator and producer for CCTV-9’s global pandemic-themed documentary series.


Cinematographer – CHNG & CNN Documentary Promo

Worked on a collaborative promo project between CHNG and CNN.


Production Assistant – Huawei Social Video Collection

Served as PA, runner, and background actor for Huawei’s social media video campaign.


Director & Director of Photography – 8th Dali International Photography Exhibition

Directed, shot, edited, and graded the official documentary and promotional film for the 8th Dali International Photography Exhibition.


Cinematographer & Photographer – Document Culture Co., Ltd.

Served as cinematographer and photographer for six months, contributing to short films including History in the Street and A Lost Warrior.